INTRODUCTION

Cumulus – The International Association of Universities and Colleges of Art, Design and Media, with its 176 member universities represent 44 countries worldwide. It is a dynamic and flexible academic forum that brings together top level educational institutions from all parts of the world.

Twice a year, a member institution hosts and arranges a 3-day Cumulus conference. The conferences serve as a platform to meet people from all over the world and over all disciplines and to share new ideas and research findings in the field of art, design and media.

The Cumulus Ekaterinburg 2012 conference will be held in Ekaterinburg, Russia, on October 4-6, 2012 and hosted by the Ural State Academy of Architecture and Arts. The conference will focus upon the Dimensions of Interaction of Design, Business and Society with themes such as:
1. How can Art help Design in Education?
2. Industry/entrepreneurship, design and the designer
3. Creativity versus business, management and marketing

Why go to Ekaterinburg, Russia?

What is happening in Russia beyond Moscow and St.Petersburg? Is there any design activity? Yes…there is a flourishing, buoyant Design community in Ekaterinburg and beyond, based upon a solid foundation of design and art education from primary school to postgraduate PhD work.

Russia is one of the BRICS countries (Brazil, Russia, India, China & South Africa) which Goldman Sachs has indicated will be the 6th largest economy in the world by 2050 just behind Brazil with China 1st and India 3rd.What effect will Design and Innovation in Russia have on this?

Globally the creative industries have had an enormous impact on the economies and societies of many American, European and Southeast Asian countries. Will this happen in Russia? Is it already happening?

Ekaterinburg is the capital city of Sverdlovsk, the administrative province in the Urals, a major industrial region in the Russian Federation (see http://en.wikipedia.org/wiki/Sverdlovsk_Oblast). In fact, Ekaterinburg ranks third after Moscow and St. Petersburg in terms of industrial output with an extensive range of different industries, and having survived the turbulent 1990`s, the region is now demonstrating rapid growth. To find out more about the city please visit http://www.ekaterinburg.com

The city has been selected the Russian design capital for 2012.

The participants will be able to meet their Russian colleagues and will be offered an opportunity to visit two schools: the Ural State Academy of Architecture and Arts, a leading higher education institution in the fields of architecture, design and art, and the Ivan Shadr Art School. These schools have strong academic art traditions combined with the daring of young talents, which will be illustrated by student work exhibitions.

CONFERENCE PROGRAMME

The «Cumulus» Conference in Ekaterinburg, 4-6 October 2012

Venue: Ekaterinburg - Tsentralny Hotel, “Voznesensky” Conference Room
(74 Malyshev Street, Ekaterinburg, Russia. http://hotelcentr.ru/eng)

October 3. Wednesday

Participants arrive and check in at hotels

October 4. Thursday

10.00 Registration

Plenary session

11.00–11.10 Welcome from the Government of Sverdlovsk region

11.10–11.20 Welcome from the Finnish Embassy in Moscow

11.10–11.40 Opening speech: Chairman «Cumulus», Christian GUELLERIN

11.40–12.00 Sergey POSTNIKOV, Rector, Ural State Academy of Architecture and Arts, Ekaterinburg, Russia. Design and Art Education at the Ural State Academy of Architecture and Arts, and the Design Profession in the Urals: the present and the future

12.00–12.20 Vladimir KISLYAKOVSKY, Director, Ivan Shadr School of Art, Ekaterinburg, Russia. A 110 years of art and design education in the Urals

12.20–12.40 Yuri NAZAROV, President, Russian Association of Designers. Russian market of design services: the perspective of the Russian Association of Designers

12.40–13.00 Raimo NIKKANEN. Aalto University School of Arts, Design and Architecture

13.00–14.15 Lunch

Plenary session

14.15–14.30 Vladimir SANZHAROV, Vice-President, Russian Association of Designers. «Design on the Edge…»

14.30–14.45 Victor BRAGIN, Ural State Academy of Architecture and Arts. Comparison of Design Education in Russia and in Europe

14.45–15.00 Speaker to be confirmed

15.00–15.15 Representative of Ivan Shadr School of Art

15.15–15.30 Veli-Matti SAVO, Vice-President, Martela (Finland). Impressions from the Finnish Design Days in Moscow

15.30–15.40 Antti NOUSJOKI, ALA Architects Ltd. (Finland)

15.40–15.50 Summary of the first day by the Chair

16.00–18.00 Visit to Shadr School followed by visit to USAAA

19.00 Reception

October 5. Friday

Plenary session

10.00–10.30 Tim MOSCOVITCH, Professor Emeritus, the University of Huddersfield, UK. Design Values in Business and Education

10.30–10.45 A representative of NPO Avomatiki, a lead manufacturer of electronics for the aerospace industry in Russia

10.45-11.00 Elena POSTNIKOVA, Dean of Design, Ural State Academy of Architecture and Arts. Design Education and Business: Regional and International Dimensions of Interaction

10.45–13.00 General discussion. (Speakers will have 10 min for presentation and 5 min for questions)

13.00–14.15 Lunch

14.45-17.00 Breakout groups:
1. Design education in the context of the two-tier system: a strong argument for the role of art courses in design education
2. Integrating enterprise/industry, design and designers

17.00-17.30 Plenary session: rapporteurs present feedback from breakout groups

17.30–18.00 General discussion. Summary. Official closing

18.00–19.00 Free time

19.00 Conference dinner

October 6. Saturday

Tours. City of Ekaterinburg + Constructivist heritage + visit to the border between Europe and Asia

You can find more information in English at http://www.ekaterinburg.com

REGISTRATION

Registration deadline: September 21, 2012

Conference registration fees

Cumulus Member – 150 EUR
Non-Cumulus Member Educational Institution – 300 EUR
Business – 300 EUR

Methods of payment

- credit card payment (VISA, MasterCard)
- bank transfer (please print the form from the system)

Cancellation policy

A full refund is available for cancellations received before September 21, 2012 for those paying by credit card. Bank Transfer payments will incur a €30 cancellation fee. From September 21, 2012 no refunds are available. Please submit cancellations in writing to justyna.maciak@aalto.fi.

Registration instructions

We advise you to prepare your contact and payment information. You do not have to log into the system, but the registration requires providing contact information, choosing the method of payment and submitting the form!

Only paid registrations are valid!

Technical support is available at eage@aalto.fi.

For questions concerning the registration please contact the local organizer or the Cumulus Secretariat.

Contact at the Ural State Academy of Architecture and Arts:
Mr. Valery Gafurov
Tel./Fax: +7-343-3712347
vgafurov@usaaa.ru

Cumulus Secretariat:
Fax number +358 9 4703 0595
cumulus@taik.fi

Visas

Participants are requested to handle their visa issues well before the conference. We advise obtaining a tourist visa from your local travel agency: in this case, participants will not need a formal letter of invitation from the Russian organizer. (Formal visa support letters are processed through the Russian Federal Migration Service, which normally takes more than a month).

MAP OF THE CITY AND HOTELS

Conference venue

Ekaterinburg-Tsentralny hotel
74 Malysheva st., Ekaterinburg, Russia 620075
Тel./fax: +7 (343) 350-05-97
Room Reservation: +7 (343) 350-05-05, 350-05-55
E-mail: rs@uralhotels.ru
http://hotelcentr.ru/eng/900/

Alternative hotels

Novotel
7 Engels Street,
Ekaterinburg, 620075,
Russia
Tel. +7 (343) 2535383
E-mail: H6152@accor.com
http://www.novotel.com/gb/booking/hotels-list.shtml

Park Inn
Mamina-Sibiryaka 98,
Ekaterinburg, 620075
Russia
Phone: +7 (343) 216 60 00
Fax: +7 (343) 216 60 06
E-mail: info.ekaterinburg@rezidorparkinn.com
http://www.parkinn.com/hotel-ekaterinburg

MAP OF THE CITY AND HOTELS